Modern, flexible counsel
for technology and legal teams
Bill Gerson advises clients on commercial contracts, operational matters, and technology-related legal issues. His practice is designed for organizations and individuals who want clear advice, efficient execution, and a lawyer who works comfortably with engineering, operations, and financial stakeholders. Admitted in California and New York.
Start-up and Small Technology Businesses
Commercial and general counsel grounded in how businesses actually operate
Practical help with customer and supplier contracts, product and operational issues, and day-to-day legal judgment as the business grows.
In-House Legal Teams
Flexible senior help for overflow, coverage gaps, and defined projects
Well suited to public and later-stage technology companies that need experienced company-side counsel who can work directly with internal clients and move matters forward efficiently.
Art and Arts Organizations
Legal counsel for artists and arts organizations working with technology
Advising artists, galleries, museums, and arts organizations on governance, commercial arrangements, and technology-related legal matters.
Experience
Company-side and in-house experience that helps clients make workable decisions
Bill’s practice is informed by decades of work involving a wide range of professionals, from engineers to auditors, and from bankers to sales teams. This background helps him advise clients not only on getting agreements signed, but also on the business, financial, operational, and governance issues that follow.
His broader background includes full-time general counsel experience at a public hardware component company and at a venture-backed hardware and software company, in addition to extended fractional GC engagements for smaller operating companies. Bill gives advice that takes account of timing, resources, internal process, implementation risk, and the practical constraints under which teams operate.
Approach
Clear work product, efficient process, and communication clients can use
Bill values work product that is usable inside client workflows and understandable to the people responsible for carrying it out. He uses current tools and organized processes to help matters move efficiently, while keeping the focus on legal judgment, client service, and the realities of how teams work.
In practice
- Advice and documents designed to work inside real business and organizational processes.
- A clear and disciplined approach so clients can understand next steps, timing, and what is needed from them.
- De-mystifies intellectual property issues and contract terms for engineers and operating executives.